WHITESTOWN, Ind., January 6, 2025 – With the recent expansion and opening of its Center for Machining Excellence, manufacturer of Swiss-precision tooling technologies REGO-FIX has aligned its leadership team with the continued growth of the company’s North America headquarters. Current REGO-FIX USA General Manager William (Bill) Obras will spearhead strategic relationships for the Center for Machining Excellence as Director of Partnerships while continuing in his role as General Manager for Latin America (LATAM). Additionally, Jeff Schemel is being promoted from North American Sales Manager to General Manager USA.
“With the company for nearly 30 years, Bill was a driving force behind the development of our Center for Machining Excellence, and we want to be sure he remains at the helm with partners and for our customers,” said Pascal Forrer, REGO-FIX Global Sales and Marketing Director. “Jeff has more than two decades invested with REGO-FIX and our customers, maintains a distinguished track record of success in North America and is unquestionably the ideal choice for his new pivotal position.”
Obras’ and Schemel’s long histories with REGO-FIX and ongoing leadership are a direct reflection of the company’s core values of integrity, excellence and growth. Obras has proven a cornerstone to REGO-FIX’s strong North and South America presence. The company will also continue to look to him as a catalyst for learning, innovation and market leadership
Schemel is well-known among manufacturers across North America. Whether on a trade show floor or shop floor, he has enthusiastically represented REGO-FIX and served its customers. In his new position, Schemel will oversee all business activities in the U.S. and Canada, continuing to strengthen sales and service support.
