REGO-FIX News

REGO-FIX Announces Organizational Changes as Part of Enhanced Customer Support Strategy

Jan 23, 2020

WHITESTOWN, Ind., January 23, 2020 – Manufacturer of Swiss precision toolholding technologies REGO-FIX AG has named William Obras as the company’s new General Manager Americas in charge of REGO-FIX USA, REGO-FIX Brazil and REGO-FIX Mexico. In his new position, Obras will play a key role in the implementation of the company’s regional management business concept, which will further strengthen sales and service support as well as customer responsiveness.

The new REGO-FIX strategy, together with the company’s various facilities, will foster more of a regional culture. This will intensify the company’s localized market support and ability to tailor its services and technological developments to meet the specific needs of manufacturers within these individual areas, while also being geographically close to those manufacturers for more collaborations.

Obras, as a new general manager, will now oversee sales, marketing and technical operations of the REGO-FIX North and South American facilities. In response to its increasingly global market, the company initiated a rebranding of its facilities within each region, incorporating the regional management concept. Obras’s responsibilities will also include financial and strategic considerations as they pertain to various American markets.

“The regional management business concept is an exciting new focus for us at REGO-FIX,” said Obras. “We continue to expand our localized presence in not only North and South America, but also throughout Asia and other key markets for REGO-FIX to provide customers with fast, localized service and support in addition to precision toolholding technology geared toward their individual manufacturing applications.”

During his 23-year career at REGO-FIX, Obras worked closely with president Andreas Weber, who now serves as the executive chairman of the company. Weber will continue to collaborate with Obras as well as with REGO-FIX AG headquarters in Switzerland on company-wide growth initiatives and projects.

“Bill has been a cornerstone in our efforts to build REGO-FIX USA’s strong North and South America market presence. We now look to him as a catalyst for continued growth and market leadership,” said Weber. “Bill is an extremely driven executive with a proven track record, and all of us at REGO-FIX have the utmost confidence in his ability to lead our American efforts and contribute to the company’s success around the globe.”

About REGO-FIX

With U.S. headquarters in Whitestown, Indiana, REGO-FIX, inventor of the original ER collet system, is a world leader in the manufacture of Swiss precision tooling. For more information on REGO-FIX, its products and services, or to request a catalog, please call 1.800.REGO-FIX or visit the company’s website at www.rego-fix.com.

About REGO-FIX

With U.S. headquarters in Whitestown, Indiana, REGO-FIX, inventor of the original ER collet system, is a world leader in the manufacture of Swiss precision tooling. For more information on REGO-FIX, its products and services, or to request a catalog, please call 1.800.REGO-FIX or visit the company’s website at www.rego-fix.com.

Recent News:

REGO-FIX Intensifies Aerospace Focus with Global Specialist

To better serve aerospace, defense and space industry customers worldwide, REGO-FIX has named aerospace manufacturing veteran Sherman D’Souza as its Global Aerospace Specialist. D’Souza will provide global customers with ready access to REGO-FIX research, development...

REGO-FIX Further Strengthens Technical Support Team With New Hire

WHITESTOWN, Ind., November 14, 2023 – Continuing in its commitment to providing industry-leading technical support to customers, REGO-FIX has expanded its Industrial Partnership Program (IPP) with the addition of Charlie Urbaniak as Account Manager for the...

REGO-FIX Announces New Center for Machining Excellence in Indiana

Whitestown, Ind., October 24, 2023 – Focusing on “Productivity through Partnership,” Swiss tooling manufacturer REGO-FIX, inventor of the standard-setting ER collet, has announced plans to build a state-of-the-art technical hub for the machining industry at its North...

Share This Article: